Karnataka Tourism At The International Health And Tourism Exhibition, Bahrain

IHT , BAHRAIN ,
2004 International Convention Center ,
Bahrain 11-13 December, 2004

The International Health and Tourism Exhibition 2004

A synopsis

The event that was launched first in September 2003, is expected to grow by about 40% in number of exhibitors, this year. Additional features and events such as symposiums, medical seminars & workshops, prior to and after the exhibition, will also take place parallel in a trial from the organizers to highlight the educational site aimed by the different exhibitors.

Karnataka Tourism at the International Health And Tourism Exhibition

After the overwhelming response to Karnataka as a medical tourism destination last year the Department Of Tourism decided to participate in the exhibition this year also.

The department took up 40sq.mts at the exhibition. In total there were 5 private participants at the Karnataka pavilion. With the cabinet expansion in process none of the key decision makers and influencer's could participate in the event.

The entire onus of the exhibition fell on the agency representative Mr.Anand Menon. Karnataka attracted a lot of attention from medical fraternity and patients at the exhibition.

Participating at the IHT.
The Objective
In the recent years Karnataka has been in the limelight as far as medical tourism is concerned. The world class quality of medical care clubbed along with the infrastructure, the weather and most important the cost factor for medical treatment make Karnataka a favored destination.

The key objectives for participating at the IHT:
1) Bring to the forefront the variety of available medical treatments available in Karnataka to the region
2) Offer products that would draw the attention of the target group into the market.
3) Build relationships with the medical fraternity in the region.

Preparations for the International Health and Tourism Exhibition
Inviting private participation for the event:
Invites were send to key hospitals and health care centers in the state to participate in the event. In total 5 hospitals participated in the event.

Stall set-up and design:
The department took up a total of 40 sq.mts of space at the exhibition. The stall was set up accordingly using pre-fabricated exhibition walls. In total 3 such exhibition walls were used. 2 of these were specific to the medical opportunities in the state and one of them was on the destination in general.

Marketing collaterals:
An exhibitor profile with information on the participants was developed for the event. Other than this a set of the marketing collaterals which included the Theme Brochure, Medical Brochure, Bangalore & Mysore leaflets, and maps of Bangalore & Karnataka was distributed at the exhibition.

Karnataka Pavilion- The Participants Manipal Hospital

Manipal hospital is the landmark super specialty healthcare institution in Bangalore . Managed by Asia 's largest hospital management group, it is a tertiary care hospital with state-of-the art medical technology with 650 beds. Today, it renders the most sophisticated and specialized medical services at an affordable cost. Among wide range of specialized treatments offered are cardiology, neuro surgery, cancer care, orthopedics and nephrology. Numerous complex surgeries are successfully conducted here. The Manipal Education and Medical Group have over five decades of experience in healthcare education.

Represented by:
R. Basil CEO and Rajesh Pandey Senior Manager, Communications and Merketing.
98, Rustom Bagh, Airport Road , Bangalore- 560 017, Karnataka, India

Soukya- The International Holistic Health Centre.
SOUKYA is a residential holistic Health Centre, specializing in different holistic medicines such as Ayurveda, Homeopathy and Naturopathy besides complementary therapies like Yoga, Acupuncture, Acupressure and Reflexology. SOUKYA is situated in a 30 acre organic farm 23 km from Banglore, Karnataka.facilities at the center include a therapy center with separate sections for men and women, a yoga and a meditation hall, a kitchen serving vegetarian cuisine, swimming pool and facilities for outdoorsports. Accommodation ranges from a 2 bedroom cottage to deluxe rooms and suites with private gardens and outdoor showers.

Represented by:
Dr.Issac Mathai, Medical Director, Soukya Road , Samethanahalli, Whitefield, Bangalore-560 067, Karnataka India .

Vikram Hospital and Healthcare

Vikram Hospital and Healthcare center at Mysore boasts of over 300 internationally trained personnel using cutting edge technologies like “Siemens Somatom Sensation Cardiac”, “Harmonic Scalpel”, “ Double Balloon Enteroscope” and “Endoscopeic Ultrasound” Vikram Hospital and Healthcare center provides services like Cardiology, Cardiovascular Surgery, Urology, Gastroenterology & Radiology.

Represented by:
Dr.S.B. Vikram, Managing Director & Physician
Mr.Rohith Philip, Manager Corporate Communications.

A.J. Hospital and Research Center

AJ. Hospital and Research Centre at Mangalore is a super specialty facility which caters to an array of medical treatments. Their main facilities include: Neonatal Intensive Care Unit, 24 hours accident & emergency centre, 24 hours laboratory, pharmacy & ambulance facility. Physiotherapy, Dental clinic, maternity section, 7 operation theatres and mortuary with cold storage facility.

Represented by:

Dr. Prashanth Maria. K. Medical Director & CEO
Mr. Shivaprasad Shetty Marketing Consultant

Gunasheela IVF Centre

The Gunasheela IVF centre, built in 1985, was among the first centers in India to be established at a time when the global population of test tube babies was under a thousand. The GIVF centre has the distinction of producing South India's first baby through Assisted Reproductive Technology (A.R.T) in December 1988.

Represented by:
Dr.Rajashekar Nayak. Medical Director